Nathan McCray

Background

About Nathan McCray

As a Local Sales Manager at Spectrum Reach, I lead a team dedicated to helping local businesses across the Waco-Temple-Killeen market grow through data-informed, multiscreen advertising solutions. With 20+ years in media sales, I’ve built a career on connecting brands to their audiences through strategy, storytelling, and measurable results. I believe great sales leaders are both coaches and catalysts. I take pride in mentoring high-performing teams, fostering collaboration, and empowering clients with the tools to succeed in an ever-evolving media landscape. Passionate about giving back, I serve on the Advisory Board for Baylor University’s Center for Professional Selling. I enjoy supporting future sales professionals through mentorship and industry engagement. Helping students bridge the gap between classroom learning and real-world success is one of the most fulfilling parts of my professional journey. Whether I’m building partnerships with local businesses or guiding the next generation of sellers, I bring energy, integrity, and a results-driven mindset to every conversation. Let’s connect if you’re looking to grow your brand—or grow in your career.