Nathan Shriver

Background

About Nathan Shriver

Nathan Shriver leads Visceral as Founder and Chief Creative Officer. He works internally and externally with clients to deliver on the promise of transformational growth via brand strategy, marketing consulting, and creative services.Prior to the founding of Visceral, Nathan led marketing at automotive technology firm Derive Systems as Chief Marketing Officer, responsible for all brand, channel, and direct marketing, as well as customer acquisition and retention for Derive System’s wholly owned B-B and B-C brands of SCT, Bully Dog, Derive Efficiency, and Derive.Prior to Derive, Nathan was Head of Marketing for Pebble, the Kickstarter sensation in smartwatches, where he led the launch of three pioneering wearables, including Pebble Time, Pebble Time Steel, and Pebble Time Round. Nathan and his team defined the brand, channel and direct marketing strategy for Pebble, including direct to consumer e-commerce, digital advertising, and retail point-of- sale experience.Earlier in his career, Nathan spent 13 years in various roles for Under Armour, Inc, an NYSE-traded performance apparel and footwear brand. As an early teammate in marketing and creative disciplines, Nathan helped to develop the early visual identity for the brand, as well as several marketing campaigns including “Protect This House”, “Click Clack”, and “I WILL”, among others. During his tenure at UA, Nathan also helped to develop the US e-commerce business unit–and its associated digital marketing strategy–as well as the creation of a Team Sports/B-B e-commerce business unit.Lastly while at UA, Nathan led marketing and creative direction of UA Digital Sport, a business unit founded to concentrate on fitness- focused wearable biometric devices, which culminated in the acquisition of MapMyFitness, MyFitnessPal, and Endomondo, and was converted to UA Record in 2015.