Navin Nayanar

Background

About Navin Nayanar

I am an analytics professional with expertise in digital intelligence. Over the past 16 years, I have worked in sales, business development and account management in various industries before discovering that I enjoy diving into the minds of consumers and trying to uncover the true meaning behind what they say. As a digital media researcher, I consult for Fortune 50 Tech and CPG organizations and help them tune their business strategies based on gaining a true understand what their consumers say about them on various social platforms. Some examples of projects include: 1. Understanding the initial reactions to 5G by users the world over: This included massive translation and transliteration efforts to capture comments in 30+ languages. An interesting insight was the way some users are applying hacks to get 5G speeds at 4G costs. Such organic and unexpected insights can only come from social media. Using social media data along with other digital data to understand laptop usage among students for education. The surprising correlation between social and other data from a completely independent source led to many actionable insights for the client. Understanding emotional shifts among consumers as the world moved through waves of the pandemic and how these affected their purchases. Interesting insights included a temporary dip in purchases of natural products and an increase in interest in products with antiviral and antibacterial properties. I am interested in connecting with like-minded professionals and am eager to participate in research and analytics forums, webinars or conferences where I can share my experiences and learn from others about their explorations with social media data. My latest speaking assignment was a webinar on the importance of social media intelligence for the PGDM - Big Data Analytics students at Goa Institute of Management on the 27th of Nov '21.