Navod Wickramathunga

Background

About Navod Wickramathunga

Welcome! I'm Navod Wickramathunga, a Campaign Manager specializing in driving user engagement, product adoption, and advanced marketing strategies. A Blend of Technical Expertise and Strategic Insights My career bridges chatbot development and digital marketing, offering a unique combination of technical expertise and creative strategy. At Dialog Axiata PLC, I began as a Chatbot Developer, anticipating client needs through market research and integrating chatbots using DialogFlow and Google Cloud Platform (GCP), enhancing B2C transactions with robust NLP and ML solutions. My expertise in Google Data Studio and Google Looker enabled predictive modeling and advanced analytics. Career Growth: From Customer Experience to Campaign Management As a Customer Experience Specialist, I developed key skills in communication, problem-solving, and conflict resolution, consistently meeting KPIs and preparing for roles in chatbot development. Pioneering Chatbot Adoption at DIA As Campaign Manager for DIA Chatbot, I focused on adoption, user journeys, and growth by-Setting and exceeding KPIs like MAU, DAU, and NPS-Executing multi-platform campaigns on Meta, Google, and CLM with personalized offers-Conducting R&D and test campaigns to refine strategies and boost engagement-Using data insights for real-time decision-making and performance optimization. Driving Campaign Innovation at WOW Super App Currently, as Campaign Manager at WOW Super App, my focus includes-Tracking key metrics such as CPC, CPI, and Reach to meet objectives across Meta and Google-Boosting brand awareness, ad engagement, outbound clicks, and WOW Mall conversions-Identifying top-performing campaigns and scaling them-Exploring innovative digital methods to attract and retain customers- Analysis the past campaign data and implement -Increasing daily user engagement through targeted campaigns. Key Learnings-Leveraging performance tracking to optimize strategies-Innovating through R&D to improve campaigns and user experiences-Collaborating across teams to meet shared goals-Viewing challenges as growth opportunities. Skills-Campaign Performance Optimization -Digital Marketing Strategy -Chatbot Development -Strategic Planning & Execution -Data-Driven Decision Making -Agile Project Management Technologies: Meta, Google Ads, CLM, Google Data Studio, Google Looker, Power BI, Dialogflow, TensorFlow, GCP, Python, SQL. 🤝 Let’s connect! My expertise in chatbot adoption and digital campaigns positions me to drive transformation and exceptional results.