Nayaz Umar

Background

About Nayaz Umar

A dynamic and creative marketing communications professional with expertise in brand management, product communication, trade marketing and events, contributing to the success of telecom, media house and financial organizations. A proactive marketing expert with over 18 years of experience in driving strategic direction, building innovations, and rolling go-to-market for winning top line and bottom line ensuring sustained business growth. Proficient in analyzing competitive landscape, driving ATL-BTL campaigns, on ground execution and tracking to deliver excellent results. A talented professional brings strategic agility, interpersonal skills, and passion to maximize organizational growth-Driven Airtel branding exercise for 1100 4G-handset stores for Airtel-Brought 250 negative BTS to positive by driving Customer-Retailer connect program-Won Guinness Award for launching 209 retail stores in a single day for Telenor in 2015-Instrumental in rebranding project of Telenor in 2016. KEY STRENGTHS: MARKETING STRATEGIST: Translated consumer insights into strategic brand /product communication through effective media planning with digital exposure and effective Go-To-Market strategies to build robust brands. PERFORMANCE DRIVEN: Apply strategic thinking, on-ground execution, and holistic approach to drive marketing objectives through customer connect and engagement activities. OPERATIONS EXCELLENCE: Driven number of ATL-BTL campaigns and marketing initiatives by delivering value for stakeholders by smooth operations, focus on collaboration and high level of team satisfaction.