Nayoung Ko

Background

About Nayoung Ko

Global Digital Marketer with 6+ years of experience in Global E-Commerce. I have expertise in overseeing both performance marketing and e-commerce, and I have hands-on execution/strategy building/analysis experience. In a fast-growing start-up company, contributed to 7 times yearly revenue growth. At 3i Inc, as a Global E-Commerce Growth Part Lead, I built Amazon channels (North America, Europe, Australia, and Japan) from scratch. I managed media buying, email marketing, crowdfunding campaigns, and affiliate & referral programs to drive traffic to various Pivo's E-Commerce channels such as D2C websites (Shopify), Amazon marketplaces, and Kickstarter. I established Pivo's global digital marketing from scratch, including Google ads, Amazon sponsored ads, e-mail marketing, affiliate and referral programs, and managed media agencies. At Ferrero, I worked as an assistant E-Commerce Channel Development Manager. I developed an E-Commerce strategy & and plan for Korean e-commerce channels. I forecasted sales/budgets, set up objectives, and analyzed/optimized performance. I initiated eCommerce promotions that leveraged local market needs and Ferrero’s commercial policy. At Disrupt, as a Marketing Team lead, oversaw performance marketing(Google ads, Meta ads, and Amazon PPC), influencer marketing, email marketing, Shopify projects, and team management. I have a strong background in eCommerce channel setup & management, digital marketing project management, data analysis, marketing planning & execution. I have experience in Amazon Seller Central, Shopify, Kickstarter, Indiegogo, media buying (Google, Meta, Amazon PPC & DSP, TikTok, Snapchat.), e-mail marketing, social media marketing, influencer marketing, affiliate marketing, and regional marketing.