Nazli Afridi

Background

About Nazli Afridi

Senior Client Manager with over 25 years of experience in the advertising, media, and marketing industry across the Middle East and Southern Africa. Expertise in account management, project management, campaign execution, and client servicing, with a proven track record of driving revenue growth by on average 15% and delivering successful campaigns for top global brands across Africa/Middle East. Skilled in managing client relationships (like P&G), optimizing processes, and implementing innovative solutions to meet client goals. Furthermore I implemented Sustainable materials to adhere to clients goals for their POSM and Marketing Collateral and trained 5 new employees in different countries, I also implemented SKU rationalization to reduce costs by 15% annually and implemented more effective company procedures and reporting which e.g. decreased time-to-market by 10%. My role as Regional Account Director in a leading multinational company, and my technical and operational background gives me a broad understanding of Corporate risk and an ability to conceptualise, develop and implement systems, processes and procedures increase efficiencies and reduce.