Neelava Maitra

Background

About Neelava Maitra

I’m a results-driven performance marketer with 7+ years of experience scaling paid media campaigns across Paid Search, Paid Social, Programmatic — including Google Ads, Bing ads, SA360, Meta (Facebook/Instagram), LinkedIn, Reddit, DV360 and programmatic networks. What sets me apart? I don’t just launch ads — I solve business problems. Whether it’s increasing qualified leads, improving ROAS, reducing CPA or uncovering strategic insights through deep analysis, my focus has always been on driving measurable impact. I’ve led full-funnel campaigns that achieved up to 5x ROAS, built A/B testing frameworks with long-term media planning, and partnered cross-functionally with internal teams and external stakeholders to align digital media execution with business goals. I've managed many digital campaigns for 10+ leading brands across Retail, E-Commerce, IT, Education, and Healthcare verticals in different countries. I’ve managed 7-figure budgets with a strong eye on efficiency — balancing growth with cost-effectiveness. From building media strategies from scratch to optimizing mature ad accounts, I thrive in fast-paced environments where data, experimentation, and collaboration lead the way. Key strengths: • Performance-focused strategy with hands-on execution • End-to-end campaign ownership: planning → launch → reporting and analysis → optimization • Stakeholder management across marketing, creative, and analytics teams • Reporting & insight generation that drives smart decision-making • Passion for testing, learning, and continuously improving outcomes I’m always looking for opportunities where I can bring my analytical mindset, channel expertise, and creative curiosity to help brands scale smarter. The blend of hands-on experience with sound industry and technical knowledge allows me to make immediate, value-added contributions to the respective teams and organizations. Let’s connect if you're looking for someone who can blend data and storytelling to make marketing truly perform.