Neeraj Singhal

Background

About Neeraj Singhal

35 years of robust experience in category Management, Sourcing, Merchandising, Private label, Product Development, Operation, Production,Commercial C Management, sales -B to B ( Institutional Sales) and B to C ( through General Trade and Direct to home), Having experience in Business like Food,(Agro commodities & Other Staples.Hot Beverages (Tea & Coffee), General Merchandising - Non stick products ( Tawa Kadai and Pan etc ). Pressure cooker, Gas stove and Kitchen Steel Utensil, Steel ( steel wire,steel wire Rods ) & Automobile ( Volvo Car ), Distillery & Cosmetics Experience in Many company -Reliance,Udaan, Volvo, Revlon, Modi sugar and Distillery –( worked many project with scratch ) and many more Start up. Sourcing and Category Head in Granary Whole sale Pvt -Udaan handling Turn over of cr/yr, Develop the Sourcing Team and Business from scratch,including Product selection, Vendor Strategy, Buying and sales Pricing Strategy,Buyer understanding, and Products Development.Changing definition only from understanding Products to Products, Features and Benefit and Vendor Strategy -Changing from Rate negotiation to Rate negotiants with Complete value chain analysis also for Development for Private Label Special achievement: Trained to Many vendor to Manufacturer from Making Core products to actual to Actual product’s, Resulting Captain Harvest ( Private label of Udaan ) has become second Largest Brand in Udaan Sept 2018 – June 20 -Founder CEO of Shrree Balajee Marketing, for following business • Supplier of Bulk & Packed Private Label Agri Commodity Products ( Sugar & Sweetener, All kind of Flours, wheat, Rice, Pulses and Other Grain,Dry Fruits and Spice to Customers like ABRL, SPAR, Udaan, Vishal Mega Mart and Many more July 2006 : June 2018 Reliance Retails Limited Navi Mumbai : Joined Reliance Retails Ltd 2006and starting From Category management and extended scope of my work to sourcing,Logistics, Private Label, Supply chain and Fill rate and availability and Operation, also for Product training to Store and also Part of Sr Leader Team Responsible for profit/loss of Region of Mumbai, NCR ( Delhi) Rajasthan, and Gujrat 1991-1996 :(5yrs ) Country Head & CEO for India for VOLVO CAR International AB SWEDEN f.Started as Sales Head and Promoted as Business Head for Sales of Car and Spare part and After sales and Services July 1996 - June 2006 (10 years): Modi Group of Industries: Sugar, Distillery, Cosmetics (Revlon • Sales and commercial and quality and Industrial Eng