Neha N.

Background

About Neha N.

B2B Marketing Manager | Demand Generation | Digital Strategy | Martech & Analytics-Driven Growth I’m a results-focused marketing professional with 9+ years of experience leading integrated campaigns, managing performance marketing initiatives, and driving pipeline growth across B2B and tech-focused organizations. I specialize in full-funnel strategy—combining SEO/SEM, content marketing, and paid media with a strong foundation in marketing automation and analytics. I’ve executed data-driven campaigns using tools like Pardot (Salesforce Marketing Cloud), Salesforce CRM, GA4, and Google Ads, as well as Engagement Studio for lead nurturing. My experience spans cross-channel planning, A/B testing, CRO, and campaign optimization—always grounded in measurable business outcomes. Known for bridging creative storytelling with technical execution, I bring expertise in platforms like WordPress CMS, Hootsuite, LinkedIn Sales Navigator, Adobe Creative Cloud, and Meltwater. I collaborate cross-functionally using tools like Trello, Qualtrics, and Tableau to align marketing with sales and product teams, ensuring efficiency, visibility, and ROI. I’m energized by solving complex marketing challenges, scaling impact, and mentoring teams to do the same. Core Competencies: Demand Generation | Performance Marketing | SEO/SEM | Paid Media | Campaign Management | Marketing Automation (Pardot)| Salesforce CRM | Google Analytics (GA4)| Conversion Rate Optimization | Content Strategy | Martech Stack | A/B Testing | WordPress | Adobe CC | Tableau | Qualtrics | LinkedIn Sales Navigator | Hootsuite | Cross-Functional Collaboration