Neil C.

Background

About Neil C.

With over 7 years dedicated to mastering the Amazon advertising ecosystem, I help quality-obsessed brands scale profitably and build a defensible market presence. My approach is built on a simple principle: advertising is not a marketing expense; it is a direct driver of business growth and enterprise value. My journey began where many of my clients are—as an Amazon seller myself. Building my own private label brand from the ground up taught me the most critical lessons about cash flow, P&L management, and the direct link between a click and bottom-line profit. That entrepreneurial foundation propelled me through specialized agency roles where I honed my skills managing multi-million dollar ad spends and building sophisticated advertising systems for 7, 8, and 9-figure brands. My core expertise includes: Full-Funnel Strategy: Architecting integrated Sponsored Products, Brands, and Display campaigns that attract new customers and maximize lifetime value. Scalable Campaign Architecture: Building logical, data-driven campaign structures that are efficient to manage and primed for growth. Profit-Driven Optimization: Moving beyond ACoS to optimize for Total Advertising Cost of Sales (TACOS) and true profitability. Data Analysis & Insights: Translating complex performance data into clear, actionable business strategies. Having navigated the complexities of varied portfolios, I am now eager to bring this comprehensive skillset to a single brand. I am looking for a long-term partnership where I can immerse myself in the business, co-create the advertising playbook, and drive substantial, sustained results as part of an integrated team. I'm always open to connecting with leaders in the e-commerce space. Feel free to reach out via InMail or at neilcarranza05@gmail.com.