Neil Preddy

Background

About Neil Preddy

Using data to solve problems, find opportunities and make better decisions is the common thread across many roles. I am a product leader and marketer with global experience of building analytics and big data platforms for CPG companies and retailers like Unilever, Procter & Gamble, Tesco and Amazon. A key strength is the ability to communicate effectively with both technical and business people. Experience includes identifying market opportunities, product development, user research and understanding, marketing communications, business intelligence, market research, globalization/localization, product marketing, competitive analysis, segmentation, customer insight. I have also worked with start-ups and young companies helping them to tell their stories and to scale, and helped a major CPG company set up a Corporate Ventures unit.