Neil Rigby

Background

About Neil Rigby

With over 25 years of experience in Digital Ad Operations, I specialize in driving operational excellence, revenue optimization, and ad tech innovation for publishers. As a Product Owner for an Order Management System (OMS) at a leading software company - Lineup Systems - I focus on developing and refining solutions that streamline ad operations, enhance efficiency, and maximize monetization opportunities. I have a proven track record of leading product and process transformations that improve ad revenue performance, align technology with evolving industry standards, and future-proof ad operations for media organizations. My approach is data-driven, customer-centric, and results-oriented—designed to reduce complexity, accelerate value realization, and drive measurable business impact. Key Expertise: Ad Tech & OMS Strategy Development Digital Advertising Workflow Optimization Revenue & Yield Management Programmatic & Direct Sales Process Improvement Product Lifecycle & Roadmap Execution Automation & Operational Efficiency Cross-Functional Stakeholder Engagement Change Management & Process Transformation Passionate about the future of digital advertising, I work closely with publishers, ad tech providers, and internal teams to bridge the gap between technology, operations, and revenue growth. Let’s connect to discuss ad tech advancements, OMS innovation, and digital revenue strategies.