Neil Terry

Background

About Neil Terry

As a senior brand, entertainment and culture marketing professional, I specialise in strategic thinking, concept, campaign and creative development, project planning/management and multi-channel integration. I'm also a highly experienced copywriter, content curator and event/activity producer. I'm a Founding Partner of Remarkably, a business designed to create compelling customer experiences and communal marketing strategies which actually compound in value over time. By bringing likeminded customers closer to the purpose of our clients, these soon-to-be advocates are able to actively and authentically spread the word about product and proposition, as they take on a collaborative, mutually rewarding role in the success of the organisation or brand. This is community as a high-ROI, own-able asset that can become a true point of difference amongst a competitive set. Prior to my current consulting role, a 12-year Australian agency career saw me rise to become VP of Endeavor Global Marketing / IMG Live’s award-winning Marketing Services team, whose broad capabilities covered all facets of envisioning and delivering experiential projects and strategic partnerships with brands at their heart. In recent years I’ve collaborated directly with clients as diverse as Citibank, Mastercard, Marriott Hotels, Tourism Australia, The University of Melbourne, ALDI Supermarkets, Jack Daniel’s, Carlton & United Breweries, Single O Coffee, The Walt Disney Company, Harley-Davidson and the UFC, with leading agencies on other household name brands, and with big thinking small businesses, to maximise impact and value in unique ways. This has spanned everything from strategy, concept development and marketing to sponsorship management, experiential execution and content creation.