Neli Mechenska

Background

About Neli Mechenska

I’m a Marketing and Commercial Director specializing in communications, strategic partnerships, brand alliances, and business expansion, with a focus on aligning corporate and brand strategy to drive tangible financial growth in B2B and B2C.My 15+ years across matrix organizations and SaaS scale-ups span beauty, luxury, mobility, and motorsport, where I’ve led multi-market and cross-functional teams to deliver integrated GTM strategies, high-impact sponsorships, and innovation-driven growth. I bring experience in EMEA leadership, digital acceleration, and building systems that scale across consumer and premium markets.A few highlights:• +26% YoY revenue and 5× portfolio growth with luxury clients (LVMH, Shiseido, Unilever)• Strategic sponsorships across Tour de France, La Vuelta, Giro d’Italia, and e-sports ecosystems• GTM and brand transformation initiatives using AI, 3D and digital-twin technology for global brands• Leadership of 15+ person teams across 4 continents with <10% turnoverI thrive in roles that combine creativity, commercial growth, and cross-functional leadership, especially where innovation meets brand and where partnerships create long-term value.Outside work, I channel the same energy into adventure: summiting Kilimanjaro, freediving, cycling, and exploring remote places around the world.