Nelson Disanto

Background

About Nelson Disanto

I help brands grow faster and build lasting brand equity across multiple categories through Full Stack Brand Building Strategies and Digital & Omnichannel Creative and Media Excellence across the UAE, MENA, Europe, and Globally. With over 18 years of global experience leading marketing, digital transformation, and eCommerce strategy for Fortune 500 companies such as P&G and Nestlé, I specialize in building end-to-end marketing ecosystems that drive both immediate business impact and long-term brand growth. My expertise spans: Brand Strategy & Positioning eCommerce Growth & Digital Innovation Data-Led Creative & Media Execution (TV, Digital, Programmatic, SEO/SEM) MarTech & Marketing Automation Strategic Partnerships (Disney, ICO) Institutional and brand Communications CRM, Loyalty, & Analytics What i have accomplished: Elevated Oral-B’s online market share from 50% to 75% at P&G, generating over $1B+ incremental revenue, transforming the brand into a digital powerhouse. Developed Assembly MEA’s strategy, securing $2M in new business. Increased Oral-B’s market share by 20 pts across MEA, delivering $100M incremental (CAGR 147%) in 3 years. Led Nescafe’s digital commerce strategy, achieving 100% adoption across 13 EMENA countries, and earning the Best Digital Commerce Marketing Plan company-wide award. My leadership experience covers the UAE, GCC, MENA region, Europe and Global, helping brands scale, adapt, and lead in fast-changing markets. I work closely with executive teams, CMOs, and marketing leaders to deliver integrated strategies that fuel business growth and long-term brand value: Build data-driven marketing ecosystems that combine short-term results with long-term brand building Lead digital transformations across complex, multi-country regions Grow revenue and omnichannel excellence at scale Connect marketing to P&L impact by aligning media, creative, and technology around business outcomes I believe in moving fast, learning smarter, and scaling what works. As a multilingual leader fluent in English & French, with working knowledge of German and Italian, I thrive in culturally diverse environments and I'm passionate about mentoring teams, fostering innovation, and creating agile, high-performing marketing organizations. I deeply enjoy collaboration between cross-functional teams to build structures that are fast, flexible, and fearless, driving decisions that solve problems, move the business, and deliver measurable impact. Always happy to connect with fellow peers!