Nelson Gutierrez

Background

About Nelson Gutierrez

I am a professional with over 15 years of experience in Graphic Design, Corporate Identity, Outdoor Advertising, Digital Marketing, and Web Development, and with more than 5 years specializing in SEO/SEM, e-commerce, marketplace management, and multichannel digital strategies. In recent years, I have taken on key strategic roles in companies such as Delpa Group and Tremus, focusing on optimizing digital channels, brand growth, and managing teams in marketing and e-commerce. My career combines visual creativity with a technical and analytical approach, achieving tangible results through the implementation of performance marketing strategies and data analysis. Key Tools and Competencies: SEO/SEM: Advanced optimization strategies for search engines and paid campaigns. E-commerce: Management on platforms such as WooCommerce and Shopify, ensuring customer experience and conversion. Data and Analytics: Proficiency in Google Analytics 4, Search Console, Data Studio, Hotjar, and Microsoft Clarity for data-driven decision-making. Multichannel Marketing: Creation and management of campaigns on Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads, and Rappi Ads. Technical Development: Solid knowledge in HTML, CSS, UX/UI optimization, and domain, server, and SSL administration. I am a results-oriented professional with an analytical and creative mindset. My goal is to integrate technology, data analysis, and performance marketing strategies to enhance the performance of brands and digital businesses. I am passionate about improving the user experience (UX), optimizing conversion funnels, and designing digital solutions that generate a real impact on the commercial and growth objectives of the companies I collaborate with.