Nelson Sam

Background

About Nelson Sam

As a seasoned Sales, GTM and Scale Leader, I specialise in driving growth through strategic go-to-market (GTM) execution, operational excellence, and transformative technology adoption. At Salesforce, I lead Strategy and Scale for EMEA, enabling enterprises to thrive in an AI-driven, data-centric world by leveraging AI, Data Cloud, and industry-specific solutions. My work focuses on leading customer digital transformations, driving the reinvention of commerce, sales, and marketing functions across both B2C and B2B organisations. Through Key Industry Sales Plays and scalable GTM strategies, I consistently deliver measurable results by accelerating revenue growth, enhancing customer experiences, and optimising business outcomes. Previously, I have led global sales and support functions managing multi-million-dollar P & Ls, overseeing B2B SaaS offerings that span horizontal and vertical solutions in industries including Retail & CPG, Financial Services, TMT and E&U sectors. I have been also serving vertical industries with AI and Agentic specific Solutions across CX-CRM, ERP-EPM-HCM-SCM functions so as to validate these capabilities as a part of customer strategies to transform business functions, unlock growth, and drive operational excellence. Beyond corporate roles, I have operated as an advisor and operator for high-growth start-ups, reshaping sales and product GTM strategies to scale revenue and secure Series B funding. My background in M&A, FDD/CDD, and capital raising at EY, combined with strategic consulting at McKinsey, has honed my ability to drive growth, set impactful KPIs, and create value in dynamic environments. With a doctorate in numerical modelling/super computing and advanced analytics, coupled with expertise in AI/Gen AI strategy development, I bring a unique blend of strategic vision and technical depth. This positions me to scale businesses, transform customer-facing functions in commerce, sales, and marketing, and unlock enterprise value as an Operating Partner, CRO, or Chief Growth Officer. Regions Served: UKI & Wider EU, Nordics, Middle East, US, LATAM, India