Nerida Jenkins

Background

About Nerida Jenkins

I have over 15 years’ experience in marketing, strategy consulting and data. I am interested in data mining, data insights & data science and the transformational power of machine learning on the business, marketing & communications landscapes. I am equipped with a unique combination of strong experience in advertising & strategy consulting, as well as technical machine learning competency developed through Masters, Data Science. I have worked in multinational advertising agencies, independent advertising agencies and boutique marketing consultancy. In my current role I link marketing goals and consumer segments, insights and journeys with predictive models, technology solutions & data visualisation. I am proficient in machine learning & deep learning, including Natural Language Processing (NLP). Some of my key projects include building single user journeys across all addressable first party data, Google Analytics dashboarding, analytics and optimisation as well as media attribution including both econometric models and multi touch attribution. My technical competencies include R, Python, Apache Spark, SQL, Google Cloud Platform (GCP), Google Analytics, the wider google marketing stack, AWS and data visualisation libraries and tools such as R Shiny, Tableau & Microsoft Power BI. I was recently nominated as a finalist in the B&T Women Leading Tech Awards in the Data Science category. While my dedication to data mining and predictive modelling takes me deep into many evenings, I am also a lover of good wine, great experiences and strong connections. So reach out anytime!