Nesma Khaled
Head of Product Management at Beko Egypt
Based in Egypt
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Seniority
Director
Department
Sales & Business Development
Location
Egypt
Industry
Manufacturing
Company size
358
Contact information
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n•••••••@••••••.com
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Background
About Nesma Khaled
As a Product Management Lead at Beko Egypt, with over 15 years of experience in marketing and product management, I excel in driving market growth across washing machines, dishwashers, and air conditioners. My collaborative approach with cross-functional teams has enabled the strategic planning and execution of Arçelik’s newly acquired brand portfolio, including Ariston, Indesit, and Hitachi. Our team’s data-driven strategies resulted in a 141% unit growth in washing machines and 137% in dishwashers, while maintaining market leadership with a 60% unit share in dishwashers. Committed to leveraging market insights, I aim to support business expansion strategies and deliver sustainable success through operational excellence and innovation.
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