Niall Mitchell

Background

About Niall Mitchell

Strategic Marketing Leader | Construction & Built EnvironmentI’m an experienced Marketing Manager with near 10 years’ experience delivering growth focused marketing strategies across the construction and built environment sector. My background spans engineering consultancies, professional services, and market leading building products businesses, giving me a deep understanding of how to position technical, complex offerings in competitive markets.My career began with a strong foundation in digital marketing. SEO (now implementing AEO), PPC, social, content, and web but over the past five years my focus has evolved into strategic marketing leadership, lead generation, and commercial impact. I now work at the intersection of brand, demand, and data, developing marketing strategies that directly support business growth, sales pipelines, and long-term positioning.As Group Marketing Manager at EDC – Engineering Design Consultants, I lead marketing strategy and execution across the business, from digital performance and website development to brand management and campaign planning. I’m particularly focused on scalable lead generation models, aligning marketing with sales, and using insight to inform smarter strategic decisions.I bring a strategic mindset with a creative edge, continually exploring how AI and emerging technologies can improve efficiency, insight, and marketing effectiveness at EDC. Continuous development (personally and professionally) is central to how I work.A competitive sporting background, including representing Westmeath in both hurling and football over the past 12 odd years, has shaped my leadership style. It’s instilled resilience, teamwork, clear communication, and the ability to perform in high pressure environments. Qualities I bring into every marketing role.