Nicholas Fruin
Marketing Measurement and Data Science Executive at Impression
Based in Nottingham, United Kingdom
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Seniority
Other
Department
Other
Location
Nottingham
Industry
Marketing Services
Company size
280
Contact information
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n•••••••@impressiondigital.com
Phone
5 credits+44 ••• •••• ••••
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Background
About Nicholas Fruin
Currently working as a Marketing Measurement and Data Science Executive at Impression Digital, with a focus on incrementality testing and Marketing Mix Modelling using Bayesian regression and time series analysis. I apply statistical modelling techniques to measure and optimise marketing performance, working with large datasets to extract actionable insights. Using Python, I develop and refine models that help inform strategic decision-making, leveraging my background in mathematics and data science to bridge the gap between technical analysis and business impact.
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