Verified recordTravel Arrangements

Nicholas Parry

Senior Executive Product Management Marketing Technology at Sixt

Based in Munich, Germany

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Seniority

Other

Department

Other

Location

Munich

Industry

Travel Arrangements

Company size

9.3K

Contact information

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n•••••••@sixt.com

Phone

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+49 ••• •••• ••••

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Background

About Nicholas Parry

Senior Product Owner with over 11 years expertise specialising in Marketing Technology, Digital Analytics and Tracking & Attribution. Proven ability in managing complex tracking ecosystems, orchestrating successful cross-departmental projects and leading transformative tool migrations, including the global transition from Google Analytics UA to GA4. Passionate about bridging marketing strategies and technology solutions to deliver measurable business outcomes. Demonstrated success in navigating complex regulatory landscapes (GDPR, Consent Management) while ensuring data integrity, compliance, and accuracy. Core Competencies: Marketing Technology & Martech Strategy Web & App Analytics (GA4, Adjust, Exactag) Mobile Measurement Partners (MMP) Cross-Functional Project Leadership Technical Troubleshooting & Debugging GDPR Compliance & Consent Management Performance & Omni-Channel Marketing Documentation, Knowledge Management & Training

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