Nicholas Sayers

Background

About Nicholas Sayers

I come up with great ways to market to customers and teach them how to succeed. Whether it be CRO, content marketing, or proactive customer success, I've developed strategies to ensure that customers understand products and that companies learn from their users. As a leader, I inspire teams to work like a family business through trust and honest feedback. At Moz I manage three departments with distinct goals and disciplines, yet they feel like one team and love what they do. We make decisions informed by data and have a critical eye for methodologies used to collect information. In my years of educating customers, I've learned SEO, content marketing, and how to use most marketing analytics platforms. I pride myself on performing content audits and committing to SEO best practices on all the media I create, whether it be for a brand or myself. I love writing, filmmaking, philosophy, and have a slight obsession with speculative fiction. I spend my free time acting like a monster and chasing my daughter while my wife (with a cape) banishes me to hide under the blankets. I also enjoy writing screenplays and playing really dorky RPGs. A few things I've accomplished recently are: A site-wide CRO audit and testing plan that increased conversion to Moz's free-trial by 20%. Drastically reduced PPC spend, yet improved conversion rates. Re-positioned our Moz Local product to fit both SMB and Enterprise audiences. Created nurture flows in Hubspot to get users engaging with our freemium tools into paid plans. Drove a content strategy that changed how Moz spoke about "features" across every channel and product. Turning our marketing and content to be problem and solution focused, rather than feature focused.