Nichole Becker

Background

About Nichole Becker

Extensive expertise designing and executing primary studies across a range of verticals and objectives including market segmentation, pricing, customer satisfaction, new concept/product evaluation, brand/sales lift, pre/post campaign, awareness and usage, et al. Knowledge of a wide range of quantitative and qualitative research methods including cluster, conjoint, regression, Gabor-Granger, Van Westendorp, maxdiff, sample design, and weighting. Deep experience in survey research, price modeling, and advertising effectiveness studies. All-encompassing grasp of the digital world: advertising, ecommerce and the purchase process, consumer video and social media consumption, and measurement of online media. Demonstrated ability to manage multi-million dollar budgets, negotiate vendor contracts, and maintain target profit margins while producing high quality, on-time deliverables.