Nichole Guy

Background

About Nichole Guy

A strategic creative leader + doer with diverse experiences in brand, marketing, packaging, and physical product design. I pair those skills with a passion for design operations, enabling me to drive impactful creative solutions and thrive in delivering complex, cross-functional projects in fast-paced environments. Currently, I'm focused on working with founders, in-house creative teams, and academic institutions to craft compelling narratives and design experiences that not only resonate with audiences but also drive innovation and market success. Previously, I led Design for Grove Collaborative's Owned Brands team, working with a cross-functional team to develop multiple CPG brands, managing creative for over 300 products and generating substantial revenue. We created trusted and high-performance sustainable products and fostered collaborations with celebrated brand partners, ultimately elevating customer engagement and brand visibility.