Nick Akin

Background

About Nick Akin

I'm a digital analytics professional and marketer with a technical background. My expertise includes building digital strategy, testing, and on the page analysis and reporting. I'm passionate about data-driven marketing management and optimizing campaigns to ROI/ROAS. I also have experience in A/B testing across digital platforms. Specifically with an emphasis on ideation, strategy creation, implementation, and reporting in Adobe Target and Google Optimize 360. I completed my bachelor’s in business administration and marketing Middle Tennessee State University and am currently pursuing my MBA from Mississippi State University. My specialties include: Specialties: Online marketing management, implementation and analysis, retargeting/remarketing strategy and implementation, organic search optimization/SEO, customer segmentation creation and analysis, website design strategy, creation, and implementation, website development (HTML, CSS, PHP, Java), landing page optimization (A/B testing with Optimize 360 and Adobe Test & Target), paid search management (AdWords, BingAds), BI analysis (DataStudio, Google Analytics, PowerBI and Tableau data visualization), call tracking implementation (GTM and Invoca), market research (Google Consumer Surveys, SurveyMonkey), Tag Management/Tagging (Google Tag Manager/GTM, Adobe Dynamic Tag Manager/DTM/Launch), web analytics (Google Analytics, Adobe Analytics), and session recording tools.