Nick Baker

Background

About Nick Baker

Bringing innovative thinking to help solve business critical issues, helping businesses discover and build their unique proposition and positioning, and integrating this into all of their communications. Innovative and creative solutions are backed by commercial realism and focus on ROI. Specialises in Fintech and Insurtech business and marketing consulting, bringing together extensive experience across strategy, planning, proposition and customer experience design, take to market strategy and multi-channel implementation. Developed new marketing measure of 'Customer Understanding' and designed and built an online tool called readytobuy, which measures understanding in real time. See more. A track record in start-ups and established businesses, with over 15 years in digital. Employs the latest thinking in digital, social, mobile, advertising and innovation techniques to achieve transformational results. Also, Director for Simple and Open protection solutions - SO, who are redesigning the way protection will be marketed online in the UK. Designed customer experience proposition, branding and helping drive business strategy. For 3 years held Non Executive Directorship for Hearthstone Investments PLC, the UKs first open ended UK residential property fund. I have launched 14 new financial services business and numerous rebrands, products and propositions for many famous FS companies. Specialties: Commercially minded with entrepreneurial spirit Highly innovative in digital space Creative problem solver Manage and motivate teams to achieve high performance Able to generate high levels of new business sales revenue Creates stand out, memorable and on brand customer experiences Fully versed in all areas of integrated marketing ad communications Delivers product & proposition design which builds competitive advantage Creates, develops & manages innovative brands Deep experience of wrap platform market