Nick Herbst

Background

About Nick Herbst

I don’t make marketing decisions based on opinions, I let the data and analytics tell the story. Smart decision-making comes from blending data-driven insights with real-world context. I thrive on solving complex marketing challenges by combining strategic analytics with efficient execution: Building High-Performing Teams – (Saving $500K annually) Scaling for Growth – (Expanding locations from 21 to 45 in just six months) Revenue Optimization – (Increasing ROAS by 40% in just 6 months) Analytics-Driven Strategies – (100% optimized customer journey through cross team collaboration) Forward-Thinking Execution – (AI Advisory Board member) With my focus being on: Outcome-Driven Growth – (Scaling agency revenue 134% YoY, maintaining an 87% retention rate) Budget Forecasting & Efficiency – (Optimizing multi-million $$ budgets, increasing ROAS from 10:1 to 14:1) Cross-Functional Alignment – (Bridging marketing, sales, product & CS to enhance the full customer journey) Behavioral-Driven Personalization – (Using data to hyper-personalize campaigns, increasing LTV & engagement) Continuous Optimization – (Driving a 25% increase in B2B SaaS conversion rates) My agency and in-house experience has taught me: I scale businesses and marketing teams to drive sustainable growth. How- Marketing is a revenue engine, not a cost center- Build data-driven strategies that maximize ROAS and lower CPA- Make decisions rooted in analytics but always consider the customer experience. I build, lead, and mentor high-performing teams by- Believing great results come from empowered, collaborative teams- Bridging the gap between marketing, sales, and operations for aligned growth- Being passionate about mentorship and helping people achieve their full potential. I refine, optimize, and push for continuous improvement- Never settle—Constantly seek better, smarter, and more efficient ways to scale- Stay calm under pressure and focus on data-backed decision-making- Value curiosity, adaptability, and the ability to pivot when needed. I’m always open to connecting with like-minded professionals. Reach me at nicholasherbst@gmail.com if you want to talk about marketing innovation, growth strategies, or scaling businesses. Expertise: Growth Marketing | Demand Generation | Revenue Optimization | SEO & SEM | Paid Media | Lifecycle Marketing | Data Analytics | AI & Automation | Multi-Touch Attribution | Performance Marketing | Customer Acquisition & Retention | Scaling High-Performing Teams | MarTech & AdTech | B2B & B2C Marketing