Nick Kowalczyk

Background

About Nick Kowalczyk

I want to help you leverage paid media and data analytics to attract, convert, and retain customers without jargon. I aim to make data-driven marketing easy to understand and accessible for all marketers. Over the past 9 years, I've worked with startups, small businesses, and enterprise companies to help them leverage data-driven marketing strategies to increase customer acquisition, retention, and revenue- I started my career in paid media at 18, helping local businesses use Google Ads to attract customers. I failed. Why? I didn't understand how to use data-driven marketing to grow my clients' businesses. I realized that most businesses face the same challenge: they need help with paid media and data analytics. But most companies don't have the tools or expertise to solve these problems—and that's where I knew I could make a difference! I spent the next 7 years of my career developing my interpersonal and technical skills to become a successful, data-driven paid media agency owner. Within the first 3 years, I built and managed a paid media team, which grew to 6-team members. The team generated attendees for 500 events per year, managed 40 healthcare publications' paid media accounts, and earned millions of dollars in revenue for the organization. On my journey to become a paid media agency owner, I dedicated the next 4 years to learning web & data analytics. I took courses on statistics, web development, and data science, which have equipped me with the skills needed to be a valuable data analyst. I learned how to manage large datasets using SQL, how to create models in python, and build websites. The knowledge I gained through these 7 years has allowed me to develop my unique approach to combining data analytics and paid media. At this time, Covid-19 began, and with all the time saved from not having to commute, I decided to take the leap and start my data-driven, paid media agency. Enter, Well-Oiled Marketing. In just 2 years, my partners and I have built Well-Oiled Marketing into a thriving and profitable business. We specialize in helping our clients get more from their paid media campaigns by providing a holistic approach that combines data analytics with digital advertising strategies. We currently have clients in various industries using our services to drive results. I love helping people learn how to make the most of their paid media campaigns and take advantage of data analytics opportunities to better understand their customers' needs and behavior. If you're looking for someone to help you do that, give me a shout!