Nick Lazo

Background

About Nick Lazo

Fintech and payments executive with 15+ years of experience helping SaaS platforms, fintechs, and financial institutions bring financial services to market faster. I specialize in embedded fintech, strategic partnerships, and scalable go-to-market execution. Currently, I lead the Integrated Payments organization at Deluxe, where I've modernized our embedded fintech strategy and helped scale strategic partnerships across a diverse portfolio. Prior to that, I was part of the Autobooks senior leadership team during a period of rapid growth—helping drive a 10x increase in ARR from Series A to Series C, and scaling the company from 20 to financial institution partners. I’ve collaborated cross-functionally across product, engineering, and business development to bring innovations like Tap to Pay on iPhone into mobile banking apps and unlock monetization pathways for platforms. Along the way, I’ve leaned into AI tools like ChatGPT, Microsoft Copilot, NotebookLM, Lavender, and Scribe—not just for personal productivity, but to drive team-wide improvements in operations, sales efficiency, lead generation, and internal documentation. These tools have become a core part of how I streamline execution, generate insights, and accelerate go-to-market readiness. I'm known for rallying teams around a shared vision and turning strategy into measurable outcomes. Relationship building and the ability to inspire those around me is my superpower—fueling trust, momentum, and high-impact results across every initiative I lead. I’m passionate about simplifying complex value chains, building win-win ecosystems, and driving outcomes with clarity, curiosity, and a sense of urgency.