Nick Liatos

Background

About Nick Liatos

After a fulfilling career in advertising, Nick has embarked on a new journey with Midnight, a business innovation agency. His enthusiasm is now directed towards sustainable innovation projects that transcend the confines of traditional brand communication. This transition empowers him to create purpose-driven solutions and actively contribute to shaping the future of technology-driven creativity.Nick's career began at McCann Ericsson, and from there, he quickly rose through the ranks of the industry as he assumed leadership roles in creative departments at both global and local agencies in South Africa.Throughout his professional life, Nick dedicated his efforts to conceiving campaigns and strategies across diverse industry segments. Notably, he played a pivotal role in the inception of several successful South African agencies, including the acclaimed Financial Mail - Ad Agency Of The Year 2015. He served as a founding partner in the Johannesburg operation of M&C Saatchi Abel and was appointed Executive Creative Director in 2014.Prior to this, Nick co-founded a local independent agency,'Mick & Nick,' which received the Ad Focus - hot shop agency of the year award in 2009. From 2002 to 2007, he co-established RMG: connect, a part of the JWT group with offices in Johannesburg and Cape Town. This venture swiftly became the fastest-growing company in the JWT network during that period.In 2017, Nick returned to J. Walter Thompson, which later merged into Wunderman Thompson. There, he held the position of Executive Creative Director which included Global Team Blue, the holistic WPP offering for Ford South Africa.In 2020, Nick joined the Publicis Groupé as Executive Creative Director of both Publicis Communications, Leo Burnett, and Prodigious.Today, Nick is an integral part of Midnight, a digital innovations business offering for IQbusiness, where his focus revolves around pioneering digital economy innovation with a creative perspective.