Nick Lorenzen

Background

About Nick Lorenzen

Former CBS News staffer and veteran strategic PR and communications professional with a successful track record of implementing strategies to raise organizational profiles and effect positive change. Proven ability to frame messages, develop high-level content, establish/manage relationships and execute successful external and internal awareness campaigns across multiple platforms. Career highlights: •Has earned over 1,200 pieces of media coverage for employers/clients and authored over 50 published columns for leaders of diverse organizations and public officials •Developed and executed the strategic communications plan that resulted in expanded student eligibility for the John and Abigail Adams scholarships in Massachusetts •Established smoke-free worksite laws across Massachusetts as member of three-person strategic communications team •Developed, integrated and evolved all internal communications strategies around Epsilon's $4.4 billion purchase by Publicis Groupe •Drive cultural transformation through proactive, forward-thinking internal communication strategies for a diverse workforce of appx 10K global associates •Covered breaking national news at CBS, including the O.J. Simpson trial, the Oklahoma City Bombing, the Unabomber, the shootings at Columbine High School, and the Worcester (MA) warehouse fire (Peabody Award) •Grew media and analyst relations for Applause, from strategy to road-mapping to execution. Took the company from funding news-only to global, tier 1 business/broadcast in 3 months. Garnered placement in over 60 tier 1 analyst reports, including the 2016 Gartner Magic Quadrant for Application Testing Services Worldwide (the first-ever appearance of a crowdsourcing company in a Gartner Magic Quadrant). •Raised over $2 Million for critically-ill Massachusetts residents as a member of Community Servings' strategic fundraising committees Specialties: Media Relations; Brand Analysis & Message Framing; Corporate Communications; Media Production; Social Media; Analyst Relations; Content Development and Relationship Management