Nick Pegman
Director, Affinity Brands at Affinity Brands
Based in Jakarta, Indonesia
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Seniority
Other
Department
Other
Location
Jakarta
Industry
Advertising Services
Company size
2
Contact information
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n•••••••@affinity-brands.com
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Background
About Nick Pegman
I help businesses in Indonesia and throughout SEA build brands that people choose and companies can scale. I work with leaders to clarify what the brand stands for, where it plays, and how it wins, then translate that into distinctive experiences across product, design, marketing, innovation and customer journey. I’m as comfortable defining strategy in the boardroom as I am working with teams to bring it to life. I’ve partnered with Indonesian brands including AZKO/ Kawan Lama, SMBC Bank Indonesia, Agung Concern, Mayora, Danone, Tehbotol/ Sosro, BSI Bank, Danone Bank, XL Axiata, Indosat, Bintang, Bali Hai, Indofood, MilkLife, KIN Dairy, Time Place Group, Savoria and VIVA Cosmetics and many more! I’ve also worked regionally and globally with Axiata Group, Telenor, Asia Pacific Breweries, Frisian Flag, AMP Insurance, Nestlé, Changi Airport, DiGi and France Telecom, among others. What I’m typically brought in for: • Positioning and value proposition (including turnarounds) • Brand transformation and refreshes • Portfolio and architecture clarity • Journey and experience strategy • Creative leadership and design direction • Innovation that actually lands in market • Upskilling teams through coaching and workshops Always happy to connect with people building brands seriously. M:+62 817 656 0118 E: nick@affinitytheconsultancy.com
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