Nick Perata

Background

About Nick Perata

About:I'm a Bay Area native with 19+ years experience in the creative field. Over the course of my career, I've worked at both traditional agencies and in-house creative departments on everything from UI/UX/IxD, research, analysis and testing, to traditional campaigns, print, branding, and creative/marketing strategy. I have a very consumer centric approach and focus on the customer experience (CX) holistically—from first engagement through sign-up/conversion/transaction, and then retention. From my perspective, product and marketing are two sides of the same coin when it comes to creating an engaged and loyal customer base. That’s why I’ve taken a vested interest in understanding and designing for both. I pride myself on fostering a collaborative team environment, while keeping business objectives and the core user experience at the center of all decisions. Skills and Qualifications:Creative team management experience (national and international), art and creative direction, product design, UI/UX, interaction design (IxD), visual design and branding, prototyping, information architecture, research and testing strategy, user flow optimization, performance marketing, interdepartmental collaboration/education/troubleshooting, work flow optimization, team building, mentorship/teaching, and overall, creating a positive/supportive team culture that encourages learning and development within the organization.Clients:AMEX, Allstate, AT & T, Bank of America, Capcom, Capital One, CD Project, Challenge Dairy, Chase, Chiquita, CitiBank, Codemasters, Deep Silver, Devolver Digital, Diageo, Discover, Dreyer’s, Eidos, Esurance, Experian, Extra Life, Fresh Express, Gaijin Entertainment, Geico, Häagen-Dazs, Investopedia, Kalypso, LG, Logitech, Mad Catz, Liberty Mutual, Magellan, Mastercard, Nationwide, Nordic Games, OnLive, Phillips, Progressive, Rockstar Games, SanDisk, Second Life, Sega, Square Enix, State Farm, Take Two Entertainment, Ten-X Commercial, THQ, Ubisoft, U.S. Bank, USAA, Visa, Vizio, VMware, WB Games, Wells Fargo, Wikipad.Clifton Strenghts Results:Strategic, Relator, Achiever, Command and Self-Assurance