Nick Petersen

Background

About Nick Petersen

An accomplished E-commerce leader, brand builder, and omnichannel strategist with extensive experience innovating on behalf of customers, while enabling superior unit economics. I help companies scale their online businesses and presence to maximize revenue, profit, and customer experience. I’VE WORKED WITH ICONIC BRANDS, FAST-GROWING/EMERGING BRANDS, AND NEW BRANDS. My expertise includes online brand strategy, e-commerce analytics, brick-and-mortar retail, AI @ scale, business development, and digital advertising. I am articulate in finance, inventory management, marketing, technology, accounting, operations, HR, sales, and legal. I have grown online businesses from the perspectives of Amazon 1P and Amazon 3P, as an entrepreneur, and as a consultant for nationally known brands. WITH A CUSTOMER-FOCUSED AND TECH-ENABLED MINDSET, I work backward from the customer to set a bold vision and use data analytics to bring visions to life. I thrive on building positive relationships with partners, customers, and leaders, and I believe data and “doing the right thing” are the most important inputs to decision-making. Having reported to four executives, I am comfortable distilling exactly what they need, building trust, and communicating the details that matter to them. I am known for proposing bold strategies that aren’t limited by how things have been done in the past, simplifying complex business issues, communicating clear solutions, and often solving problems that others could not. CAREER HIGHLIGHTS • Developed and implemented growth strategies for a 22-brand portfolio. Grew business by 200% in less than two years to $80M+ in annual revenue (Amazon). • Extensive global business development experience building Amazon partnerships with C-suite manufacturing leaders in Asian companies. • Built and launched the Accelerator business model, enabling thousands of brands to scale marketplace business (Amazon). • Ranked in the top 10% of division performers (Amazon). • As a strategy consultant, increased online marketplaces CAGR from -1% YoY to +67% YoY over two years. FUN FACTS • I consider myself a 1%’er of knowledge as it pertains to growing online businesses. • I learned focus/dedication as a concert pianist winning 2nd place out of 500 contestants. • An honest, laser-focused leader, I am calm under pressure, focus on what I can control, and find a way to deliver my desired output regardless of circumstance.