Nick Rogers

Background

About Nick Rogers

With a background in healthcare business operations and direct sales, it was only through the pursuit of a lifelong love of writing that I found my way into the marketing world, latching on as a content copywriter for an enterprise software and data company. In that new world, I discovered, as often happens when chasing a passion down the path of opportunity, a previously untapped set of skills. Messaging, branding, campaign strategy, the use of voice to connect with users' needs and desires - all of these came naturally to me. Natural, though, is hardly a fit state for a set of professional skills, and I have been fortunate to have colleagues with more experience and greater competencies coach me, advocate for opportunities, critique my work, and polish some of the dirt off of my mistakes. Over the past several years, I've built a portfolio of effective content campaigns that have driven website conversions, snowballed organic traffic numbers, and boosted brand coherence across media types. I've even won an award for my campaign contributions (2022 Finny Killer Content Award from Demand Gen Report). I'm now taking the next step in my professional development, moving from the content side of the house into an industry-specific marketing management role. In this role, I hope to round out my knowledge of marketing workflows and use a mix of business priorities and analytics to determine when to bolster our brand's footing, how to enter new markets, and which partnerships to invest in along the way. Things I hate- Corporate jargon (We're normal people. Let's talk like it.)- Spammy SEO articles - Burnt coffee - Putting on airs Things I love- Bucking the trend - Creative groupthink - Experimenting with content forms - Running while listening to punk rock music