Nicky Arthur

Background

About Nicky Arthur

You need experts on your team, with oodles of marketing savvy. I know who to call. Driven by a passion for luxury lifestyle and tourism, which is matched only by my passion for wildlife and nature, I've immersed myself in the marketing industry, working hard towards becoming a leading expert in leisure brand strategy. I've honed my skills in travel and tourism trade sales, digital marketing knowledge and execution, and global public relations and communications. I've worked on the client-side for years and bore witness to the challenges of managing multiple agencies to service my clients' marketing needs. In response to this challenge, I decided to create an in-house, full service, bespoke solution for clients looking to launch products and properties into the global market. Below, you can see that we've launched and managed the marketing for some of the most renowned brands and experiences across the globe: • Launched and managed world-famous S/Y Maltese Falcon – 2004 • Launched and managed Londolozi’s Private Granite Suites – 2007 • PR, Sales and Marketing Director for Villa Mangiacane, Italy – 2009 • Global Media Director for Cape Town Tourism for the FIFA World Cup – 2010 • Global PR Director for The Mantis Collection – 2011 • Launched The Zambezi Queen – 2013 • Launched Mantis White Desert, Antarctica – 2013 • Launched Mantis Bear Grylles Extreme in Africa – 2014 • Launched The Four Seasons Hotel, Westcliff - 2014 • Winning PR Pitch for Qantas Airlines - 2017 • Launched Grootbos Private Nature Reserve’s Secret Season – 2017 • Launched The Thornybush River Lodge – 2017 • Launched Lisa Raleigh Rebounding in Johannesburg 2018 • Launched Rockets Menlyn, Maine – 2020 • Launched Abelana Game Reserve - 2020 • Launched TAG Rugby SA, Gauteng – 2021 I'm proud to introduce Phoenix Collective. We bring all the savvy you need – under one roof. Phoenix Collective fills a gap in the market by providing our clients with quick access to a team of marketing experts who understand the development and execution of each marketing pillar – all under one umbrella. We become part of your team. We spend time on-site, providing a selection of niche services needed for successful and sustainable brand launches and ongoing marketing strategy and analysis. Together, we ensure positive and strategic return on investment for our diverse portfolio of clients. If you believe we're a good fit for your brand, drop me a line at nicky@phoenixcollective.world!