Nicolas Beche

Background

About Nicolas Beche

12 years of experience in making player insights part of video games creative processes. I dedicated my career in learning how to study and leverage market and consumer dynamics in the video game industry. From market research (market trends, competition, benchmarks), consumer studies (usage and attitudes, concept testing, asset testing etc.) to behavioral and user research studies (player experiences, user tests), I learnt how to implement and take the best out of most consumer centric tools to fuel decision-making in video-game production. I also developed a solid background in strategic marketing (targeting, positioning) and brand planification (diagnosis, brand territory, brand roadmap), ensuring a complete approach linking both strategic and tactical, more tangible requirements. Today, my current position at Ubisoft HQ in the Brand Portfolio Management team is leveraging most of those skills to support production teams as well as Ubisoft top management by owning marketability topics on a set of projects. In close conjunction with core teams (my workspace being located on the production floor), I co-develop, monitor, and evaluate the project marketability strategy- Audience: targeting, audience expectations, opportunities, and entry-points - Market: competition, positioning - Value Proposition: game content related topics (concept testing, user research & usability tests etc.) As a work philosophy, I care about removing all possible barriers between consumer feedback and the game creative process. Working as close as possible to game productions, I help core teams building player-centric strategies, combining market and consumer research methodologies with user research to provide a 360 view on challenges and opportunities all along the production process from early conception to post-launch. An integrated approach that allows consistent monitoring of all related types of player feedback into one blended strategy, including overall game perception (creative intentions & iterative execution), target expectations, features perception, but also usability testing and accessibility requirements. My approach also considers marketability as a key tool to secure clear business and production objectives and have a consistent long term player centric strategy.