Nicolas Bennett

Background

About Nicolas Bennett

I build scalable growth engines across paid media, lifecycle, and attribution — and translate performance into strategy for executive teams. I currently lead paid growth and retention at G FUEL, owning Meta, Google, and TikTok strategy while managing agency relationships and lifecycle systems. I replaced legacy ROAS reporting with a Triple Whale-first model grounded in new customer CAC and LTV, built executive dashboards to guide GTM planning, and rebuilt flows that unlocked 6-figure incremental revenue via SKU-level logic. My work sits at the intersection of strategy, systems, and storytelling: Paid media ownership across $3M+ in monthly spend Lifecycle automation generating meaningful retention revenue Creative mapped to cohort behavior and session performance Attribution frameworks that clarify—not inflate—performance Prior to G FUEL and MeUndies, I worked with brands like Savage X Fenty, Calm, Doctor Squatch, Prose, Bespoke Post, and King Games (Candy Crush) — helping them scale creative output, structure variant testing, and uncover signal in the noise. I bring the same operational clarity whether I’m optimizing CAC or diagnosing where conversion breaks down in a funnel. My bias is toward action, backed by data.