Nicolas Crestin

Background

About Nicolas Crestin

What drives me: Designing and implementing innovative B2B business models by combining strategic vision, operational deployment, and leading teams through change. My value proposition: 1- Business unit management and entrepreneurial mindset: Proven expertise in leading and growing business units with an entrepreneurial approach. Result-oriented culture: P&L management, KPI monitoring, and ROI analysis for marketing campaigns. Team management: Coordination and leadership of multidisciplinary teams across multiple countries. Strategic marketing: Strategic planning and strong analytical skills to identify and develop innovative offers. Operational marketing: Driving recruitment campaigns, network engagement, and organizing impactful events (conventions, roadshows, trade shows) to strengthen B2B relationships. B2B commercial leadership: Development and implementation of sales policies (customer segmentation, recruitment, and retention), Salesforce CRM integration, and significant success in public and private tenders. Digital transformation: Design and launch of market-recognized digital tools. Environmental transition: Supervision of Life Cycle Assessments (LCA), integration of eco-design practices, and development of innovative models focused on reusability and repairability. Product innovation: Leading R&D teams for over 6 years in synergy with marketing to accelerate time-to-market for high-value innovative products. International expertise: 3 years of expatriation in Chicago, oversight of 4 subsidiaries (Germany, France, Canada, USA), and commercial activities spanning over 30 countries.