Nicole Sheree Johnson

Background

About Nicole Sheree Johnson

Born and raised in Michigan's Upper Peninsula I grew up with an appreciation for the outdoors and developed a passion for writing in my notebooks early on. I've spent the last eight years working in marketing and communications on both a regional and international scale with a focus on user experience (UX), organic SEO, content development, and brand strategy. I obtained a bachelor's degree in marketing and international business from Western Michigan University (go Broncos) launching my early career in private label brand management within the food industry at SpartanNash in Grand Rapids. After a few years, I learned the joys of burnout and decided to explore an alternative career path, leading me to apply for a Working Holiday Visa and a one-way ticket across the globe to New Zealand. With nothing but a backpack, laptop, and camera I converted a 1997 Honda CRV into a mobile home. What started out as a gap year working on sheep farms, serving at wineries and breweries, as well as cleaning hostel bathrooms lead to the beginnings of a blossoming content development business and passion for the wellness and travel industry. After a year in New Zealand, I was called to Fort Collins, Colorado where I was fortunate to get my 200-hour Registered Yoga Teacher Training certification and began teaching yoga in addition to running a business. This lead me to a contract position within BookRetreats as a Managing Editor while bouncing around the world to places like Peru, Ecuador, Costa Rica, the UK, Portugal, Germany, and Denmark creating content and SEO strategy for clients. In October 2019 I returned to the U.P. after almost 8 years of living away and fell into a role that focused on building an intentional and authentic brand strategy that aligns with Marquette community values, to promote and communicate the Marquette SmartZone organization in addition to supporting, consulting, educating our clients as well as managing the strategic vision and mentorship for the Invent@NMU brand. In my current role as the Content Marketing Manager for EcoCart I strategically manage, create, and plan content to educate the world on the importance of sustainable business practices within e-commerce along with our partners. I continue to work in copywriting and marketing consulting. Outside of the professional world, I enjoy yoga, cooking, reading a good book, learning about plants, or enjoying the outdoors.