Nicoleta Baicu

Background

About Nicoleta Baicu

Don't worry, dear reader—I won’t bore you with dry, dusty business jargon or endless lists of responsibilities. The truth is, in over 12 years, I’ve done a lot. But the short version? I love building business growth—through strategy, planning, story alignment, and creative execution. I believe in strategies, numbers, and teams, and this is what I do. I’m the “let’s make this work” person—sometimes too insistent, sometimes too temperamental, sometimes too persistent—but one thing’s for sure: in the end, the project will work. My favorite quote: anticipate everything you can anticipate to be prepared for what you cannot anticipate. I’m a big believer in using data to drive decisions, but I also know when to take risks and make quick calls. To wrap up in a more corporate way, I helped grow a startup from zero to #1 market share in its category in 3 years and contributed to businesses with over €2.5B turnover per year. A, and I hate bullshit - please stop texting me how you're going to grow a business with >200% in turnover in 6 months without a clear strategy - I like optimistic people, but I don't like people (or agencies) who are not anchored in real data. That 's all.