Nida Alam

Background

About Nida Alam

With over seven years of experience in the product and data domain, I am a product professional who is passionate about creating and scaling digital solutions for both B2C and B2B businesses in growth-stage startups. Currently, I work at Rupifi, a fintech company that provides embedded lending solutions for SMEs and merchants.I have led a global team of product analysts and product managers to manage the end-to-end product and analytics roadmap. I coordinate with cross-functional teams of analysts, engineers, and designers to create MVPs for client demos, improve the onboarding funnel for users, and launch marketing campaigns to drive leads. I have a deep understanding of experimentation, statistics, and user research, and I leverage these skills to optimize conversion, design product strategy, and communicate effectively with stakeholders. I also have experience in working on fintech, e-commerce, cab aggregator, international expansion, and car rental products, and I am always eager to learn and explore new domains and challenges.