Nidhi Modi

Background

About Nidhi Modi

I am a data-driven digital marketing leader with over 20 years of experience, leading large performance marketing teams and multi-millon advertising budgets to drive measurable ROI against identified KPIs across varied business verticals. Proven history & deep knowledge of strategic lead acquisition marketing programs, revenue growth, brand awareness, large integrated campaigns in a matrix organization. While I grew up in the agency world, managing clients with different goals, scopes, and budget levels, I have spent last 8 years of my career on the brand side (B2B & B2C), innovating and driving forward company’s marketing strategy, as these companies have gone through expanding their marketing efforts, M&A or periods of hyper growth. I am a self-starter w/ strong analytical background, focused on measuring ROI by developing customer centric campaigns across multiple channels including paid digital, organic, direct mail, emails, webcasts, content strategy. I believe in constant test and learn, failing fast, and continue to innovate and make marketing investment work harder. I also have a track record of building world class teams and empowering them to bring their best self to work every day. When I am not working, I enjoy reading and traveling – goal is to visit 100 countries in this lifetime. PROFILE: Innovative & Results Driven Marketer -Define acquisition, engagement & loyalty strategies by different product/service lines rooted in buyer behavior -Lead strategy and execution of sophisticated cross channel programs including direct and programmatic display, ABM, social, mobile, video, affiliate, content, onsite, partnerships, emails, SEM, SEO, direct mail, content, webcast and PR Diverse Experience -Draw on experience with over 100+ brands across travel, tech, finance, e-commerce, CPG, healthcare, education verticals Strong Business Acumen -Manage a multi-million dollar P&L focused on creating and driving revenue growth -Successful track record of business development, pitching new client, and upsell & cross sell -Manage & optimize different scopes and budget levels – from $500K to upwards of $100MM in annual billings Analytical -With test & learn at the core, use data-driven approach to identify the highest possible areas of impact Collaborator and Leader -Passionate manager & mentor w/ long history of building and retaining top talent -Partner and develop strategic alliances with internal teams, partners, and external vendors to help drive agenda and implementation - Strong and effective communicator