Niek Logger

Background

About Niek Logger

Rotterdam-based senior product designer working at the intersection of technology, materials, and human experience. As Lead Designer at DECODED and founder of UNDSCLSD®, I design products people wear, hold, and live with. Through UNDSCLSD, I create product and graphic design work for brands and independent projects, exploring how design, storytelling, and AI can merge into new creative workflows. Before that, I co-founded Denoism, a Rotterdam concept store with its own denim atelier, which I ran independently. That hands-on background still shapes how I think about fit, tactility, and everyday use. I now combine physical design with AI tools such as ChatGPT, Midjourney, and Vizcom to explore ideas, iterate on designs, and experiment with materials. My focus is on creating products that feel human, intuitive, and real.