Nigel Ravenhill

Background

About Nigel Ravenhill

Multi-talented B2B generalist (marketing, communications, product marketing and PR). Marketing lead at multiple tech startups (4 exits). My T-Shaped Skillset: Go-to-Market: Launch companies and products then grow beyond initial traction Branding: Develop a brand that stands apart and above the noise Positioning: Analyze market segments and develop personas Messaging: Iterate positioning and messaging to captivate target audiences Tactical Marketing: Translate strategy into activities aligned to budgets, objectives and KPIs Product Marketing: Understand and respond to markets, competitive threats and opportunities Content Marketing: Conceive and produce high-converting content and campaigns Public Relations: Use creativity to connect with key publics and generate earned media ROI Demand Generation: Drive traffic into the top of the funnel Lead Generation: Generate marketing qualified leads using strategies, workflows and content Channel Marketing: Create and nurture partner networks to produce reseller and referral revenue Revenue Optimization: Minimize customer churn while maximizing customer lifetime value Sales Enablement: Ensure sales teams have everything—especially accurate data—to exceed quota Management: Grow, manage and mentor teams of professional marketers/communicators Industry experience includes AI/machine learning, ad tech, e-business consulting, education, hardware, wellness, HR tech, IT security, legal tech, search engine marketing, software development, supply chain management and wine & spirits.