Nihar Anand

Background

About Nihar Anand

As the Head of Marketing Communications for Chrysler, Dodge and Ram Brand Middle East at Stellantis, I have over 10 years of experience in creating and executing impactful marketing campaigns that drive brand awareness, preference, and sales. I have a passion for and a deep understanding of the automotive industry, the regional market, and the customer needs and behaviors. I lead a team of marketing professionals who work closely with the sales and fleet teams to ensure alignment and synergy across all communication channels, including digital, social, creative, media, and PR. I am responsible for developing and managing the marketing budgets, strategies, and plans for the three brands, incorporating a digital first approach that leverages data and insights. I have successfully launched new models, organized and sponsored events, and established partnerships with key influencers and media outlets. I am motivated by the challenge of enhancing the brand image and reputation, increasing the market share and profitability, and strengthening the customer loyalty and satisfaction.