Nik Robinson

Background

About Nik Robinson

At the age of 9, I set up a pirate radio station from my bedroom broadcasting a drive time show, selling advertising space to cover the costs of setup. My mum shut it down due to licensing complications (lack of), but this pursuit of finding interesting ways to get ideas to people has been the backbone of my career. After graduating with a graphic design degree from Kingston University London, I worked in various countries for the likes of Getty Images, the BBC (on some of their major youth brands), Planet 24 (The Big Breakfast) and here in Australia, writing, producing and presenting my own nightly radio show on the Triple M network. My radio career highlight was convincing my ex-boss, Sir Bob Geldoff, to co-present my radio show for a night. In Sydney, I co founded the advertising agency Cabana Boys. I have worked as an integrated creative for some of Australia's best-known agencies, including George Patts, Lowe Hunt, The Campaign Palace, Whybin TBWA, Publicis Mojo and Leo Burnetts. I was head of content and director of broadcast for Authentic Entertainment (where I created five new radio shows across the SCA national radio network) as well as running 28 hours of live to air radio content nationally and looking after AUS/NZ programming for the music brand Vevo.My latest adventure (Good Citizens) is with my two kids (8,6). We're tackling the single-use plastic waste problem by turning 600ml plastic soda bottles into sunglasses. From an exclusive window in Selfridges London, a feature in Forbes to talking at the United Nations, our story of hope is reaching every corner of the world.