Nikarin Vidal

Background

About Nikarin Vidal

I’m a strategic brand and content marketing leader helping B2B businesses grow through insight-driven messaging and integrated campaigns. With over a decade of experience across advertising, media, and brand development, I specialize in translating business goals into creative strategies that drive awareness, engagement, and sales. From global brands like Coca-Cola and P&G to mission-driven organizations, I’ve helped teams connect with their audiences through clear positioning, compelling content, and cross-functional collaboration. My background spans both agency and in-house roles, blending creative direction with strategic planning and execution. At Digo, I lead brand and content strategy in the U.S. Hispanic market — driving go-to-market execution, sales enablement initiatives, and demand generation initiatives that support B2B growth. Skilled in: B2B Content Strategy & Development | Creative Direction & Messaging | Campaign Planning & Execution | Sales Enablement & Funnel Support | Brand Positioning & Thought Leadership | Cross-functional Collaboration & Leadership | Event Planning | Vendor Management | Project Management, CRM & CMS Platforms Bilingual in English and Spanish, I bring a multicultural perspective to every project — with a passion for building brands that communicate clearly and connect meaningfully.